Product Design meets Marketing meets Compliance

March 30th, 2017

Organizer: Consulate General of the Kingdom of the Netherlands
When: Thursday, April 6th From 14:00 – 17:00
Where: Venue: Consulate General of the Kingdom of the Netherlands
34/F, Teem Tower, 208 Tianhe Road, Guangzhou
荷兰王国驻广州总领事馆
广州市天河路208号粤海天河城大厦34楼

Developing products requires you to have versatile skills of integrating trends, market analysis, consumer & behaviour research and new technologies. Besides, it is important to collect evidence that consumer products to be sold in EU market comply with the applicable requirements. Applicable directives are part of the New Legislative Framework that deals with all aspects of compliance for non-food consumer goods. What if these are glasses for children? What to do with the chemicals used in the parts that have prolonged skin contact during wearing of the product? What to do with the leather case protecting the glasses? This seminar will explain how to incorporate EU regulatory compliance in the process of product development and successful marketing in the end market.
Agenda
14.00 Registration
14:25 Welcoming speech by Mrs. Marjo Crompvoets, Consul General of the Netherlands in Guangzhou
14:30 Presentation by Arthur Tideman – Orange Creatives
15:00 Presentation by Maarten van der Dussen – ProductIP
15:30 Wrap-up / Q&A, followed by Closing and Networking
17:00 Finish
Registration with Company, Name, Title, E-mail, Mobile number to GNZ-EA@minbuza.nl by April 3rd !

Arthur Tideman, Co-founder, COO, Orange Creatives
With expertise on Industrial design, Product design, Manufacturing, Trend watching, and Engineering, Orange Creatives develop innovative products by integrating market analysis, consumer and behaviour research, trends and new technologies into the design process. Orange Creatives is a China based, Dutch Design Agency that loves to develop innovative products by integrating market analysis, consumer and behaviour research, trends, regulations and new technologies into the design process. Orange Creatives started as the Ask4Me Group in 2007 and since then the company works for big and small brands all over the world.

Maarten van der Dussen, Managing Director, ProductIP
Maarten van der Dussen has 32 years of experience in supply chain-related activities in Wartsilae/Lips and KEMA (now Dekra), a world leader in testing and inspection services. At KEMA, he served in various Chair, CEO and Managing Director positions, building businesses and companies in Europe, Asia and North America. Extensive experience in government relations and an MBA from Bradford University, UK.

ProductIP is a RegTech company providing manufacturing, retail and trade with a web based SaaS solution that enables them to generate a comprehensive requirement list and collect the necessary compliance evidence from the supply chain efficiently. This enables ProductIP users to demonstrate to their customers and the authorities that they have a structured process around product compliance and thus reduced the risk to have a recall based on e.g. formal non-compliance.