A world in which products can be trusted
ProductIP was founded on a simple but powerful belief: A world in which products can be trusted. We saw many businesses sharing that belief but lacking the means to prove that their products were indeed trustworthy. That’s why we created ProductIP in 2008: to make product compliance manageable for businesses who are serious about compliance.
Our story
A platform built for businesses who are serious about compliance.
In 2008, ProductIP was founded on a solid foundation of decades of experience in product compliance and a deep, practical understanding of European directives and regulations. Co-founders Maarten van der Dussen and Caspar ter Horst recognised a growing urgency in the marketplace: companies genuinely wanted to do the right thing, but lacked the tools, structure, and support to manage compliance effectively.
That shared sense of purpose sparked their collaboration. They brought together a team of experts and innovators to build something new: a platform designed not just to track regulations, but to empower businesses. A platform created for and with the people who needed it most. One that would make compliance not only structured and scalable, but above all: manageable.
Our team
Passionate professionals that care
Today, ProductIP is powered by a global team of 60+ passionate professionals. From legal experts to tech innovators, we’re united by a shared belief in a world in which products can be trusted, and a commitment to helping businesses prove that every day. We believe that trust isn’t built through shortcuts. It’s earned through good will, diligence, commitment, and collaboration.
Maarten van der Dussen
Co-Founder and CEO
“The ProductIP platform is our way of contributing to a world in which products can be trusted”
Casper ter Horst
Co-Founder and Compliance Rebel
“Compliance should never be a barrier or a simple checkbox. It should be empowering and enabling businesses to thrive!”
Our history
ProductIP’s timeline
2008
Creation of ProductIP
After a year of research in the market, we started building the ProductIP platform, created the first subsidiary in Hong Kong, and months later the office in Shenzhen, China to support Asian manufacturers in understanding EU rules.
2009
ProductIP platform launch
Right in the heart of manufacturing, at the Canton Fair in China, ProductIP was launched. It was clearly new, and manufacturers needed to get used to the new wave of regulatory product requirements in Europe
2010
Change to in-house IT
Where retail and trading companies increasingly realized the importance of selling consumer products in the market without hassle, ProductIP started to develop IT in-house, first in China, later in Europe. Start of the German operations.
2014
Investment boost
ProductIP needed to grow. Grow fast. This was recognized by existing and new investors worldwide who provided the necessary funding to accelerate the IT, regulatory and sales activities of ProductIP
2018
Townhall meeting
70 companies and all market surveillance authorities in the Netherlands assembled in a meeting organized by ProductIP to bring industry and government closer together, increase mutual understanding and exchange concerns
2021
Sponsoring Kimberley Bos
Product compliance and top sport have a lot in common. Courage, determination, rhythm, excellent tools to work with, a good team to achieve success, and the ability to set a goal and divide it in manageable steps.
2025
32,000 users
With a sweeping number of changes in legislation, the scalable ProductIP platform has become a de-facto standard for many companies for establishing and exchanging product and supply chain compliance evidence.
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