Cookie Statement.
Cookies are small files that your device stores when you visit a website. With cookies, we and third parties can collect information about you and your internet behavior, both within and outside our website. Based on this information, we and third parties adjust the website, our communication, and advertisements to your interests and profile.
In accordance with the General Data Protection Regulation (GDPR) guidelines, we install functional and analytical cookies by default, which are essential for the operation and optimization of our website. For this category of cookies, explicit consent is not required, as we only collect anonymized data that does not contain personal information. The use of marketing cookies, which are aimed at personalized advertisements and content, is only used if you explicitly give us permission.
Besides cookies, there is another way our website can store data: LocalStorage. LocalStorage is a similar technique to cookies, where data is stored locally in the user’s web browser. Although there are technical differences between cookies and LocalStorage, for convenience, we use the term ‘cookies’ in this cookie policy to encompass both cookies and LocalStorage.
On this page, you will find an overview of the cookies we use on this website.
We distinguish between the following types of cookies:
- Functional Cookies
- Analytical Cookies
- Marketing Cookies
Functional Cookies
Functional cookies are essential for the proper functioning of our website. They enable basic functions such as page navigation and access to secure areas. These cookies also store preferences like language settings. These cookies do not collect personal information and cannot be disabled.
Analytical Cookies
Analytical cookies help us understand how visitors use our website. We collect anonymized data about page interactions and navigation, allowing us to continuously improve our site.
Marketing Cookies
Marketing cookies are placed by domains other than this website. These cookies are used to track visitors across different websites. The purpose is to display relevant advertisements to the individual user. By allowing these cookies, you help us show you valuable content and offers.
Refusing and changing consent
At ProductIP, we respect your privacy and want you to have full control over the cookies we use when you visit our website. When you first visit our website, you will see a cookie banner where you can choose which cookies you want to allow and which you do not. Here are your options:
- Accept All Cookies: By clicking ‘Accept’, you give us permission to place all types of cookies, including those that specifically track your browsing behavior to offer tailored advertisements, in addition to the functional and analytical cookies that improve our website.
- Adjust Preferences: By clicking ‘More Options’, you can specify whether you want to allow analytical, functional, and/or marketing cookies.
Cookies on our website
| Cookie name | Purpose | Storage period |
|---|---|---|
| cookie_notice_accepted | Local Cookie, to determine if cookies can or can’t be stored. | 20 years / 1 month |
| cl_cookie_time | Lokale cookie, to determine when cookies have been accepted / rejected. | 1 year / 2 months |
| _Secure-ENID | Google cookie, used to remember your preferences and other information, like preferred language and search results per page. | 13 months |
| VISITOR_INFO1_LIVE | For detecting and resolving issues. | 6 months |
| SOCS | Google cookie used to store the user’s preferences regarding their cookie choices. | 13 months |
| CONSENT | Google cookie, to store user’s settings in the search engine, for advertising and for analyzing the use of the search engine recorded by Google for its purposes. | 2 years |
| YEC | YouTube cookie, to remember preferences and other information and to diagnose and fix problems with the service. | 13 months |
| PREF | YouTube cookie, to store user preferences. | 8 months |
| Yt-Player-Bandwidth | YouTube cookie, to provide bandwidth estimations. | End of browser session |
| Yt-Player-Headers-Readable | YouTube cookie, to store configuration. | 17 days |
| Cookie name | Purpose | Storage period |
|---|---|---|
| _gat | Google Analytics cookie, to limit the quantity of data registered by Google to limit the websites having high visitors number. (read more) | 1 minute |
| _ga | Google Analytics cookie, to distinguish users. (read more) | 2 years |
| _gid | Google Analytics cookie, to distinguish users. (read more) | 24 hours |
| ga* | To maintain session state. (read more) | 2 years |
| AMP_TOKEN | Google Analytics cookie, contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. (read more) | 30 seconds to 1 year |
| __utma | Google Analytics cookie to distinguish visitors. The cookie is reset after each visit. (read more) | 2 years after reset |
| __utmt | Google Analytics cookie, to control the number of requests. (read more) | 10 minutes |
| __utmb | Google Analytics cookie, to determine new sessions/ visits. After each visit, this will be reset. (read more) | 30 minutes after reset |
| __utmc | Google Analytics cookie to determine new sessions and. (read more) | End of browser session |
| __utmz | Google Analytics cookie to register the user trail to our website. Will be reset after each visit. (read more) | 0,5 year after reset |
| __utmv | Google Analytics cookie to store amended variables. Only as a developer the _setCustomVar is being used. Will be reset after each visit. (read more) | 2 years |
| __utmx | Google Analytics cookie to determine if a visitor is participating in a research/test (e.g. A-B test). (read more) | 18 months |
| __utmxx | Google Analytics cookie to determine when the experiment the user is participating in, ends. (read more) | 18 months |
| _gaexp | Google Analytics cookie, to determine if a visitor participates in a test (e.g. A-B test) and when the experiment ends. (read more) | Dependent on the duration of the experiment, average no longer than 90 days. |
| cl_utm_source, cl_utm_medium, cl_utm_campaign, cl_utm_content | Cookie to store from which source a visitor was forwarded. | 2 hours |
| _gac_gb_, _gac__gac_* | Google Ads cookie, contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. (read more) | 90 days |
| ads/ga-audiences | Google Ads cookie, to retarget visitors which have a high probability to convert based on their online behaviour. | End of browser session |
| goog_pem_mod, google_pem_mod | Google Ads cookie, to provide ad delivery or retargeting. | Persistent |
| *SID HSID | Google Ads cookie, to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties. | 1 year |
| IDE | Google Ads cookie, to record and report website user actions after viewing or clicking on one of the advertiser’s ads. | 1 year |
| NID | Google Ads cookie, to show Google ads in Google services to logged out users. | 6 months |
| GPS | YouTube cookie, to store location data. | End of browser session |
| VISITOR_INFO1_LIVE | YouTube cookie, if a YouTube video is placed on the website. The cookie keeps track of the number of views of a YouTube video. | 6 months |
| ANONCHK | To indicate whether MUID is transferred to ANID, a cookie used for advertising. Clarity does not use the ANID cookie, so it is always set to 0. (read more) | 1 day |
| MR | To indicate whether MUID should be renewed. (read more) | 7 days |
| MUID | To identify unique browsers visiting Microsoft sites. These cookies are used for advertising, site analysis, and other operational purposes. (read more) | 1 year |
| SM | Used to synchronize the MUID across Microsoft domains. (read more) | End of browser session |
Legal basis for processing
The processing of your personal data through cookies on our website is based on various legal grounds, depending on the type of cookie we use. Here are the specific legal bases:
Legitimate interest: For some functional and analytical cookies, we use legitimate interest as a legal basis. These cookies are important for the proper functioning of the website or help us collect anonymized data for analysis, for example, to improve the user experience and understand how visitors use our website.
Consent: For certain types of cookies, such as marketing cookies or third-party cookies that use data for targeted advertising, we first ask for your consent before placing these cookies on your device.
You always have the right to object to the processing of your data based on our legitimate interest. For more information on how to exercise your rights, see the ‘Refusing and changing consent’ section above. Additionally, you always have the right to access, correct, and delete your personal data. To exercise these rights, you can contact us using the contact details at the bottom of this page.
Deleting cookies
You can withdraw the consent you have given us for placing and reading cookies at any time. You can do this by adjusting your browser settings so that it no longer accepts cookies or by deleting all cookies that are already on your device. For instructions on how to do this, consult the help section of your browser or follow the links below:
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Privacy Statement
The information collected on this website may contain personal data. If this is the case, our Privacy Statement also applies to the processing of these personal data.
Contact details for privacy-related Questions
Do you have questions about your privacy and how we use your data? Feel free to contact us using the details below:
Company Name: ProductIP B.V.
Email Address: Privacy@productip.com
Address: PO Box 289, 6710BG EDE, The Netherlands
Last update date
The above information may change regularly, for example, because our marketing tools are updated or because the regulations regarding cookies change. Of course, we do our best to keep this information as up-to-date as possible.
This cookie statement was last updated on 01-09-2025.
